Privacy policy.
Updated: April 2024 Introduction
Our privacy policy (the “Privacy Policy”) explains the information we collect, how we use and share it, how to manage your privacy controls and your rights in connection with our website and the related mobile application, (collectively, the “Services”).
Count.It is headquartered in New York City, and our Services are provided to you by Count It Labs Inc.. If you are a resident of the European Economic Area (“EEA”), Count It Labs Inc. is the controller of your personal data for the purposes of EEA data protection law.
Questions or comments about this Privacy Policy may be submitted by email to help@countit.com.
Information Count.It Collects
Count.It collects information about you, including information that directly or indirectly identifies you, if you choose to share it with Count.It. We receive information in a few different ways, including when you create an account, connect a fitness tracking application, and upload activity data using the Services. Count.It also collects information about how you use the Services.
Account and Profile Information
We collect basic account information such as your name and email address, as well as enhanced profile information when you choose to upload a picture to your account. We use this to provide an “avatar” for you that will be recognizable to yourself and other users, including when you comment on or like others’ activities, or otherwise use the Services.
We use your contact information so we can respond to your support requests and comments.
Activity Information
To participate in challenges on Count.It, you can connect one or more fitness tracking applications, including Apple Health, Google Fit, Health Connect (Android), and Fitbit. When you connect a tracking app, you will grant permissions to share specific requested data, including your daily step count, workout-related data such as your exercise type, duration, location, and any relevant distance or speed information. We also collect data on other challenge activities such as meditation and mindfulness sessions. This data is used strictly to calculate your points in the challenge, and to display along your personal activity “timeline” for a given challenge.
Location Information
When you participate in a challenge on Count.It, we need to know your timezone so we can generate a daily score for you that corresponds to your actual day. To do so, we collect and process your location information when you sign up for and use the Services. We do not otherwise collect or track your location, nor do we collect or make use of GPS data in your phone or other devices.
Connected Devices and Apps
Count.It collects your daily step count information from devices and apps you connect to Count.It. For example, you may connect your Apple Health or Google Fit to Count.It and your daily step data from these apps will be passed along to Count.It.
Note for Google users: Count.It does not use your activity data for any other purpose, nor does it transmit the data to third parties. To the extent that any activity data and information is transferred between our servers or within the Services, the use and transfer of information received from Google APIs to any other app or service will adhere to Google API Services User Data Policy, including the Limited Use requirements.
Payment Information
When you make a payment on Count.It, you may provide payment information such as your payment card or other payment details. We use Payment Card Industry compliant third-party payment services and we do not store your credit card information.
Technical Information and Log Files
We collect information from your browser, computer, or mobile device, which provide us with technical information when you access or use the Services. This technical information includes device and network information, cookies, log files and analytics information.
The Services use log files. The information stored in those files includes IP addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. This information is used to analyze trends, administer, protect and secure the Services, track member movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses may be linked to session IDs and device identifiers.
Other Information
We may collect information from you through third parties, such as when we collect your feedback through surveys.
We may also collect information about you from other members such as when they like your activity on the app.
How Count.It Uses Information
Count.It uses the information we collect and receive as described below.
To provide the Services
We use the information we collect exclusively to host virtual challenges within the Count.It app.
Count.It does not disclose or sell your detailed personal data to third parties
Count.It does not sell advertising, and will not provide your detailed personal information to any third party advertisers or marketers
To protect you and the Services
We use the information we collect to protect members, and to ensure the Services work for all users.
To improve our Services
We also use the information we collect to analyze, develop and improve the Services. To do this, Count.It may use third-party analytics providers to gain insights into how our Services are used and to help us improve the Services.
To communicate with you
We use the information we collect to provide support in response to your requests and comments.
We may also use the information we collect to market and promote the Services, activities and events on Count.It, and other commercial products or services. This includes marketing and push communications, where you have not opted out of receiving such messages and notifications.
To process your subscription
We use the information we collect to process your subscription.
Aggregate Information
We do not sell your personal information. Count.It may aggregate the information you and others make available in connection with the Services and post it publicly or share it with third parties. Examples of the type of information we may aggregate include information about equipment, usage, demographics, and performance. Count.It may use, sell, license, and share this aggregated information with third parties for research, business or other purposes.
How Information is Shared
In addition to sharing aggregated data about our members as described above, we also share personal information in accordance with your preferences, as needed to run our business and provide the Services, and where required for legal purposes, as set forth below.
Service Providers
We may share your information with third parties who provide services to Count.It such as supporting, improving, promoting and securing the Services, processing payments, or fulfilling orders. These service providers only have access to the information necessary to perform these limited functions on our behalf and are required to protect and secure your information. We may also engage service providers to collect information about your use of the Services over time on our behalf, so that we or they may promote Count.It or display information that may be relevant to your interests on the Services or other websites or services.
Sharing Information and Activities
As a social challenge application, we share your information with other members of your group on Count.It.
Affiliates and Acquirors of our Business or Assets
We may share your information with affiliates under common control with us, who are required to comply with the terms of this Privacy Policy with regard to your information. If Count.It becomes involved in a business combination, securities offering, bankruptcy, reorganization, dissolution or other similar transaction, we may share or transfer your information in connection with such transaction.
Legal Requirements
We may preserve and share your information with third parties, including law enforcement, public or governmental agencies, or private litigants, within or outside your country of residence, if we determine that such disclosure is allowed by the law or reasonably necessary to comply with the law, including to respond to court orders, warrants, subpoenas, or other legal or regulatory process.
DMCA Notices
We may share your information with third parties when we forward Digital Millennium Copyright Act (DMCA) notifications, which will be forwarded as submitted to us without any deletions.
How We Protect Information
We take several measures to safeguard the collection, transmission and storage of the sensitive data we collect. We employ various reasonable protections for your information that are appropriate to its sensitivity. The Services use industry standard Secure Sockets Layer (SSL) technology to allow for the encryption of personal information and credit card numbers. Count.It engages providers that are industry leaders in online security, including Services verification, to strengthen the security of our Services. The Services are registered with site identification authorities so that your browser can confirm Count.It’s identity before any personal information is sent. In addition, Count.It’s secure servers protect this information using advanced firewall technology.
Updating Account Information
You may correct, amend or update profile or account information at any time by adjusting that information in your account settings.
Deleting Information and Accounts
You can delete your account using our self-service tools. To request that your account is deleted, click here.
After you make a deletion request, we permanently and irreversibly delete your personal data from our systems.. Once deleted, your data, including your account, activities and place on leaderboards cannot be reinstated.
Your Rights and Our Legal Bases
We provide the same privacy tools and controls to all of our members worldwide. Particular rights may be available to you if you reside in certain locations, such as the EEA, Brazil or California. Learn more about your rights and how to exercise them.
Your Legal Rights in the EEA
If you are habitually located in the EEA, you have the right to access, rectify, download or erase your information, as well as the right to restrict and object to certain processing of your information.
Our Legal Bases
Count.It relies on a number of legal bases to collect, use, share, and otherwise process the information we have about you for the purposes described in this Privacy Policy, including:
as necessary to provide the Services and fulfill our obligations pursuant to the Terms of Service. For example, we cannot provide the Services unless we collect and use your location information;
where you have consented to the processing;
where necessary to comply with a legal obligation, a court order, or to exercise and defend legal claims;
to protect your vital interests, or those of others, such as in the case of emergencies; and
where necessary for the purposes of Count.It’s or a third party’s legitimate interests, such as our interests in protecting our members, our partners’ interests in collaborating with our members, and our commercial interests in ensuring the sustainability of the Services.
Transfers
The Services are operated from the United States. If you are located outside of the United States and choose to use the Services or provide information to us, you acknowledge and understand that your information will be transferred, processed and stored in the United States, as it is necessary to provide the Services and perform the Terms of Service. United States privacy laws may not be as protective as those in your jurisdiction.
Retention of Information
We retain information as long as it is necessary to provide the Services to you and others, subject to any legal obligations to further retain such information. Information associated with your account will generally be kept until it is no longer necessary to provide the Services or until your account is deleted. Additionally, we may retain information to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the Terms of Service and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy.
Information connected to you that is no longer necessary and relevant to provide our Services may be de-identified or aggregated with other non-personal data to provide insights which are commercially valuable to Count.It, such as statistics of the use of the Services.
Privacy Policy Information
Count.It reserves the right to modify this Privacy Policy at any time. Please review it occasionally. If Count.It makes changes to this Privacy Policy, the updated Privacy Policy will be posted on the Services in a timely manner and, if we make material changes, we will provide a prominent notice. If you object to any of the changes to this Privacy Policy, you should stop using the Services and delete your account.